While the competitors of Premium Airlines cater to both the business and economy class customers along with the executive class customers,the company aims at focusing all its service efforts on customers who prefer to travel in style and comfort.Hence,the firm's airplanes only have executive seats.This is an example of a(n)_____ marketing strategy.

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Premium Airlines is using a concentrated marketing strategy by focusing solely on customers who prefer to travel in style and comfort (i.e. executive seats). This is different from differentiated marketing strategy where a company caters to multiple target markets with different products/services, or undifferentiated/mass marketing strategy where a company offers the same product/service to all customers without any segmentation.

While the Competitors of Premium Airlines Cater to Both the Business