In the situational analysis of a marketing plan,companies that provide the same product or service are referred to as _____.

Question

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Direct competition refers to companies that offer the same or similar products or services and compete directly with each other for the same target market. Supporting industries refer to those that are indirectly related to the product or service being offered, stakeholder industries may include investors or government entities, and indirect competition refers to alternatives or substitutes that may not be in the same product or service category but still compete for the same customer base.

In the Situational Analysis of a Marketing Plan,companies That Provide