Ian is developing a business plan for his company.Along with the other sections,the business plan will also include the marketing plan of his company.To avoid duplication of information,which of the following should Ian typically avoid including as a key component of the marketing plan?

Question

Quizplus · Accepted Answer

Balance sheets and income statements are financial statements that do not belong in the marketing plan. The marketing plan should focus on identifying the target market, understanding the competition, and highlighting the company's differential advantage. Including financial statements would be duplicative and more appropriate in the financial section of the business plan.

Ian Is Developing a Business Plan for His Company