Harry Howard,a successful real estate broker,has established his own real estate company in western Pennsylvania.He has on-the-job experience working at a real estate company where he had a whole staff supporting brokers' work.Now on his own,with two secretaries,Harry is building his dream of owning and growing his own business.He wants to mainly focus on middle-to-upper-income homeowners and is exploring what type of promotional material he needs to have.Which of the following would be the fastest way for Harry to build his client base?

Question

Quizplus · Accepted Answer

Word-of-mouth is the fastest way for Harry to build his client base as it involves existing satisfied clients referring their friends and family to his business. This method is effective and cost-efficient compared to full-scale advertising or sales promotion. Personal selling can also be beneficial for building relationships and gaining referrals, but it may not be as fast as relying on satisfied clients' word-of-mouth recommendations.

Harry Howard,a Successful Real Estate Broker,has Established His Own Real