Random discounts shouldn't be too frequent because consumers begin to realize if they stock up in this sales period,they can probably wait until the next sales period.

Question

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When consumers start realizing that random sales occur frequently and with little notice, they may plan to hold off on purchases until the next sales period. This can lead to a decrease in regular-priced sales and potentially hurt the overall profitability of the business. It's important for businesses to strike a balance in their discount strategies to maintain consumer interest while also protecting their profits.

Random Discounts Shouldn't Be Too Frequent Because Consumers Begin to Realize