Even if a competitor matches a sale or offers some other promotion to match one's offering,it's not as aggressive an action as a price war.

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Matching a sale or offering a similar promotion is a common business practice and is not necessarily an aggressive action. A price war, on the other hand, involves repeatedly lowering prices in an attempt to gain a competitive advantage, which can be harmful to both companies involved.

Even If a Competitor Matches a Sale or Offers Some