_____ is typically a source for consumers' internal reference price.

Question

Quizplus · Accepted Answer

Consumers' internal reference price is based on the prices they have paid for a product or service in the past. Therefore, recollecting previous shopping experiences is the most likely source for consumers' internal reference price. While researching on the internet, taking advice from friends and family, and looking at competitive ads may provide information about prices, they are not necessarily sources for consumers' internal reference price.

_____ Is Typically a Source for Consumers' Internal Reference Price