The absolute lowest price that a buyer would be willing to pay is called the 'point of indifference' in the negotiation process.

Name: The absolute lowest price that a buyer would be willing to pay is called the 'point of indifference' in the negotiation process.
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The 'point of indifference' is the price at which the seller is indifferent between accepting or rejecting an offer, not the buyer. The absolute lowest price that a buyer would be willing to pay is called the 'reservation price'.

The Absolute Lowest Price That a Buyer Would Be Willing