Smith & Roden Enterprises (SRE),a law firm,paid a leading search engine to put their company's website at the top of the search engine's search list.This form of advertising used by SRE for promotion of their firm is known as _____.

Question

Quizplus · Accepted Answer

The advertising tactic used by SRE is known as a sponsored link, which involves paying a search engine to display the company's website at the top of search results. Embedded placement and trackback submitter are not relevant to this scenario, and benchmarking is a different type of business analysis tool.

Smith & Roden Enterprises (SRE),a Law Firm,paid a Leading Search