As a part of her I2P analysis,Amanda conducted a survey in which she asked her potential consumers about their interests.She did the survey to match market demand to a new product idea she has.Amanda addresses which of the following aspects of the I2P analysis?

Question

Quizplus · Accepted Answer

Amanda's survey is focused on understanding the interests of potential consumers, which helps her match market demand to her new product idea. This relates directly to the "Customer needs and wants" aspect of the I2P analysis, which looks at the reasons why customers would want to buy the product. Options A, B, and D are not directly related to Amanda's survey and are more focused on other aspects of the I2P analysis.

As a Part of Her I2P Analysis,Amanda Conducted a Survey