Using low-cost or free techniques to minimize cost of doing business is referred to as bootstrapping.

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Bootstrapping refers to using cost-effective methods to start or run a business, instead of relying on external funding or resources. This can include techniques like using open-source software, leveraging social media for marketing, and operating from a home office instead of renting commercial space. By minimizing costs, businesses can often operate more efficiently and with greater flexibility.

Using Low-Cost or Free Techniques to Minimize Cost of Doing