What is social desirability bias?
A) the tendency for participants to give responses that are politically incorrect
B) the tendency for participants to give responses that are socially acceptable
C) the tendency for participants to give responses that are unique
D) the tendency for participants to give responses that are arousing

Question

Quizplus · Accepted Answer

Social desirability bias occurs when participants in research or surveys respond in a manner that will be viewed favorably by others, often leading to over-reporting of "good" behavior or under-reporting of "bad" behavior.

What Is Social Desirability Bias