Researchers want to _____ retrospective bias and _____ demand characteristics.
A) minimize; minimize
B) minimize; maximize
C) maximize; maximize
D) maximize; minimize

Question

Quizplus · Accepted Answer

Researchers want to minimize retrospective bias (which refers to participants' tendency to recall information inaccurately) so that the data they collect is as accurate as possible. They also want to minimize demand characteristics (which refer to participants' tendency to behave in a way they believe is expected of them) so that the data they collect is a true reflection of participants' behavior or attitudes. Maximizing either of these would lead to inaccurate data.

Researchers Want to _____ Retrospective Bias and _____ Demand Characteristics

Researchers Want to _ Retrospective Bias and _ Demand Characteristics