A marketing company conducts a survey of college students to obtain data for a marketing campaign. They randomly select five in-state colleges and then randomly choose 100 students from the registration lists of these colleges. This type of sample is a:
A) convenience sample.
B) simple random sample.
C) multistage random sample.
D) voluntary response sample.

Question

Quizplus · Accepted Answer

This is a multistage random sample because the process involves selecting colleges first (stage one) and then selecting students from those colleges (stage two). It is not a simple random sample because the colleges were not selected randomly from all in-state colleges. It is also not a convenience sample because the sample is not selected based on ease of access. And it is not a voluntary response sample because the students were not self-selecting to be part of the survey.

A Marketing Company Conducts a Survey of College Students to Obtain