Most advertisements today try to associate a product with a specific reference group.For this marketing strategy to be effective,which of the following must be true?

Question

Quizplus · Accepted Answer

To be effective, the reference group portrayed in the advertisement needs to resonate with the viewer and create a sense of identification. This happens when the viewer feels a connection with the people in the advertisement, which can be based on similarities in demographics, lifestyles, values, or aspirations. Without this sense of identification, the reference group becomes irrelevant and the advertisement loses its persuasive power. The other options (A, B, C, D) are not necessarily required for this marketing strategy to be effective, although they may contribute to it in certain cases.

Most Advertisements Today Try to Associate a Product with a Specific