Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which of the following is a constraint specified to Analytic Solver Platform for this model?

Question

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet. 
-Refer to Exhibit 7.1. Which of the following is a constraint specified to Analytic Solver Platform for this model?
A) $B$9:$E$9=$B$6:$E$6 
B) $B$9:$E$9<$B$10:$E$10 
C) $B$9:$E$9=$B$10:$E$10 
D) $B$9:$E$9>$B$10:$E$10

Quizplus · Accepted Answer

The Answer is C

Exhibit 7.1 The Following Questions Are Based on the Problem Below