In an effort to reduce binge drinking on campus, the university initiated an information campaign to raise awareness. Within weeks of the beginning of the campaign, binge drinking incidents had increased. What is the best explanation for this?

Question

Quizplus · Accepted Answer

Terror management theory suggests that when individuals are faced with awareness of their own mortality or the potential danger of a situation, they may engage in riskier behaviors as a way to cope with their fear. In this case, the information campaign may have inadvertently heightened students' awareness of the risks associated with binge drinking, leading them to engage in it more as a way to cope with their fear.

In an Effort to Reduce Binge Drinking on Campus, the University