Donal thinks that religions are best studied as being in competition with one another for followers.Sociologists call this view:

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The view that religions are best studied as being in competition with one another for followers is known as the "religious economy" perspective in sociology. This approach suggests that religions operate like marketplaces, with different religious organizations competing for adherents who are free to choose which religion they want to follow. This perspective emphasizes the importance of factors like religious branding, marketing, and innovation in attracting and retaining followers.

Donal Thinks That Religions Are Best Studied as Being in Competition