As you're stretched out on the couch watching a late-night rerun of your favorite TV show, commercial after commercial comes on showing mouthwatering images of burgers, tacos, pizza, ice cream, and so on. These commercials are designed to heighten your anticipation of the pleasures of eating these foods, which is termed:
A) sensory-specific satiety.
B) positive incentive value.
C) the classically conditioned eating response.
D) positive energy balance.

Question

Quizplus · Accepted Answer

The term "positive incentive value" refers to the anticipated pleasure or reward associated with a behavior, in this case, the pleasure of eating certain foods. The commercials are designed to increase the positive incentive value of the foods being advertised and motivate viewers to seek out and consume them.

As You're Stretched Out on the Couch Watching a Late-Night