Alyssa goes shopping for bath soap. After looking at all the different choices, Alyssa decides to choose the soap with the most cocoa butter in it. Alyssa is using the single-feature model of decision making.

Question

Quizplus · Accepted Answer

The single-feature model of decision making is when a person chooses a product based on a single distinguishing feature or characteristic. In this case, Alyssa is choosing the soap with the most cocoa butter, which is a single feature. Therefore, she is using the single-feature model of decision making.

Alyssa Goes Shopping for Bath Soap