Jorge is trying to decide which of two equally attractive condominiums to buy. He makes a list of the factors that are most important to him and numerically rates the two condominiums on each factor. Jorge is using the _____ model of decision making.
A) single-feature model
B) additive model
C) elimination by aspects model
D) availability model

Question

Quizplus · Accepted Answer

Jorge is using the additive model of decision making since he has made a list of factors that are most important to him and numerically rated the two condominiums on each factor. In this model, the decision maker evaluates alternatives based on the total sum of the ratings on each relevant factor.

Jorge Is Trying to Decide Which of Two Equally Attractive