The research of psychologist George Sperling demonstrated that the maximum duration of sensory memory is about 30 seconds.

Question

Quizplus · Accepted Answer

The maximum duration of sensory memory is actually much shorter, generally ranging from a fraction of a second to a few seconds. Sperling's research focused specifically on iconic memory (visual sensory memory), and found that participants could recall an array of briefly presented letters for about half a second.

The Research of Psychologist George Sperling Demonstrated That the Maximum