Psychologist Elizabeth Loftus developed the "lost-in-the-mall" technique, which involves leading participants through an unfamiliar shopping center or mall and then asking them to retrace the path to the starting point.

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Elizabeth Loftus developed the "lost-in-the-mall" technique to study false memories by implanting a fabricated memory of being lost in a mall during childhood, not by leading participants through a mall.

Psychologist Elizabeth Loftus Developed the "Lost-In-The-Mall" Technique, Which Involves Leading