Which of the following advertising techniques is based on classical conditioning principles?
A) including a $1 mail-in rebate in the ad for brand X
B) a salesperson explaining why brand X is superior
C) a sexy model using brand X
D) a picture of a shelf filled with brand X products

Question

Quizplus · Accepted Answer

The use of a sexy model associating brand X with sex appeal is an example of classical conditioning principles, where a positive or desirable stimulus (the model) is paired with the brand to elicit a positive response.

Which of the Following Advertising Techniques Is Based on Classical