The Science Versus Pseudoscience box "Subliminal Perception" describes a study in which research participants sniffed pleasant, unpleasant, neutral, or no scent at all while viewing pictures of faces. Likeability ratings of faces were affected by scent when paired with scents that were:
A) pleasant and consciously detected
B) pleasant but not consciously detected.
C) noticeable but neutral.
D) unpleasant and consciously detected.

Question

Quizplus · Accepted Answer

The study found that likeability ratings of faces were affected by scent when paired with pleasant scents that were not consciously detected, indicating a level of subconscious influence. The other choices either involved conscious detection or neutral/unpleasant scents, which did not have a significant effect on the likeability ratings.

The Science Versus Pseudoscience Box "Subliminal Perception" Describes a Study