The Culture and Human Behavior box "Ways of Seeing" discusses research on differences in perception between collectivistic cultures and individualistic cultures. When asked to judge either relative or absolute lengths of lines while in an fMRI scanner, research participants from East Asia showed:

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The research participants from East Asia showed greater brain activation during absolute judgments than during relative judgments. This suggests that individuals from collectivistic cultures tend to focus more on contextual information when judging length, while individuals from individualistic cultures tend to rely more on an objective, numerical assessment of length.

The Culture and Human Behavior Box "Ways of Seeing" Discusses