In the fMRI study discussed in the Focus on Neuroscience box "Brain Reward When Making Eye Contact with Attractive People," researchers found that when we make direct eye contact with an attractive person, activity levels in a brain area called the ventral striatum decrease.

Question

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The statement is incorrect. The study actually found that activity levels in the ventral striatum increase when making direct eye contact with an attractive person, which indicates a heightened experience of reward.

In the FMRI Study Discussed in the Focus on Neuroscience