Although the two dual-player DVD players were almost identical in price and features, once Noah had selected the SuperSonic DVD player, he increased his positive evaluation of that player and decreased his evaluation of the other DVD player he had been considering. This is an example of cognitive dissonance.

Question

Quizplus · Accepted Answer

This is an example of cognitive dissonance where Noah's decision to choose one player and reject the other had an impact on his evaluation and perception of both the players.

Although the Two Dual-Player DVD Players Were Almost Identical in Price