Professional persuaders often manipulate people's attitudes and behavior using techniques based on two social norms, the rule of reciprocity and the rule of commitment.

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Professional persuaders often use the rule of reciprocity (offering something in exchange for compliance) and the rule of commitment (getting people to commit to small actions that lead to larger ones) to manipulate people's attitudes and behavior.

Professional Persuaders Often Manipulate People's Attitudes and Behavior Using Techniques