The belief that one's own culture or ethnic group is superior to all others and the related tendency to use one's own culture as a standard by which to judge other cultures are called:

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Ethnocentrism refers to the belief that one's own culture is superior to all others and the tendency to use one's culture as a standard to judge other cultures. The just-world hypothesis refers to the belief that people get what they deserve in life, the rule of commitment refers to a tendency to stick with a group even when it goes against personal beliefs, and normative social influence refers to the influence that others have on an individual to conform to societal norms.

The Belief That One's Own Culture or Ethnic Group Is