There is a cognitive basis to prejudice and often an emotional component as well. When prejudice is displayed behaviorally, it is called:

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Discrimination refers to the behavioral expression of prejudice, which is rooted in cognitive (stereotypes, beliefs) and emotional (fear, bias) factors. Ethnocentrism refers to the belief in the superiority of one's own cultural group over others. The stereotype threat is the fear of confirming a negative stereotype about one's group, which can affect performance. Altruism involves acting in the best interest of others without any expectation of personal gain.

There Is a Cognitive Basis to Prejudice and Often an Emotional