In survey research, the term sample refers to a(n):
A) preliminary questionnaire that is used to develop the final survey.
B) carefully selected segment of the larger group that is to be studied.
C) small pilot study that is later repeated using a larger group of participants.
D) entire group of people the researchers want to study.

Question

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In survey research, a sample refers to a carefully selected segment of the larger group that is to be studied. This sample is chosen to represent the larger population to ensure that the results of the survey are accurate and can be generalized to the population as a whole.

In Survey Research, the Term Sample Refers to A(n)