Bill is at a business dinner meeting in India. When his Indian associates all light up a cigarette after the meal, Bill lectures them on the evils of smoking and walks out of the restaurant. Bill is guilty of __________.

Question

Quizplus · Accepted Answer

Bill's behavior can be viewed as ethnocentric because he is imposing his cultural norms and values about smoking onto his Indian associates without considering their cultural beliefs and practices. He is assuming that his way (not smoking) is the correct and morally superior way, which is a hallmark of ethnocentrism.

Bill Is at a Business Dinner Meeting in India