A strategy that focuses on offering products that are unique with respect to competitors' products is called a(n) _________ strategy.*

Question

Quizplus · Accepted Answer

A differentiation strategy aims to offer products that are unique compared to competitors, and this uniqueness can be in terms of design, features, quality, or other factors. This strategy allows a company to charge premium prices for its unique products, which can lead to higher profits and market share.

A Strategy That Focuses on Offering Products That Are Unique