Continuing on a course of action even though it is not working is called a(n) __________.*
A) escalating commitment
B) framing error
C) anchoring heuristic
D) availability heuristic

Question

Quizplus · Accepted Answer

Escalating commitment is the tendency to continue investing in a course of action even though it is not producing the desired results. This can occur because of a desire to justify past investments, a fear of admitting failure, or a belief that things will improve if given more time or resources. Framing error, anchoring heuristic, and availability heuristic are cognitive biases that can impact decision-making in different ways, but they do not specifically refer to the phenomenon of continuing a failed course of action.

Continuing on a Course of Action Even Though It Is