Tom is trying to save money by having a telephonic conversation with an important customer instead of flying in to talk to him directly. Tom is trading communication __________ for communication __________.
A) effectiveness; richness
B) effectiveness; efficiency
C) efficiency; effectiveness
D) richness; noise

Question

Quizplus · Accepted Answer

Tom is trading communication effectiveness for communication efficiency. Communication effectiveness is the extent to which a message is understood and acted upon, while communication efficiency is the extent to which a message is transmitted quickly and cheaply. By having a telephonic conversation instead of flying in to talk to the customer directly, Tom is sacrificing some communication effectiveness (because it is more difficult to build rapport and trust over the phone than in person) in order to gain communication efficiency (because it is cheaper and faster to have a phone conversation than to fly to see the customer).

Tom Is Trying to Save Money by Having a Telephonic