To maximize valence, managers need to understand individual needs and try to tie work outcomes to important sources of need satisfaction.

Question

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Valence is the value an individual places on a particular outcome or reward. To maximize valence, managers should try to understand and satisfy individual needs by linking work outcomes to those needs. This helps to increase the perceived value of the outcome and subsequently enhance the motivation to perform well.

To Maximize Valence, Managers Need to Understand Individual Needs and Try