A __________ views the world as one market and uses standardized products and advertising worldwide.
A) multidomestic strategy
B) globalization strategy
C) diversification strategy
D) transnational strategy

Question

Quizplus · Accepted Answer

A globalization strategy views the world as one market and seeks to create standardized products and advertising to be used worldwide. This approach aims to minimize costs and maximize efficiency by developing a single global strategy rather than multiple regional strategies. Multidomestic, diversification, and transnational strategies all involve a focus on adapting or tailoring products and marketing strategies to local markets.

A __________ Views the World as One Market and Uses