Which of the following analyzes business opportunities according to market growth rate and market share?
A) SWOT analysis
B) BCG Matrix
C) GE Matrix
D) PEST analysis

Question

Quizplus · Accepted Answer

The BCG Matrix, also known as the growth-share matrix, is a tool used for analyzing business opportunities based on market growth rate (how fast the market is growing) and market share (the company's position in the market). The matrix categorizes businesses into four quadrants: stars (high growth and high market share), cash cows (low growth and high market share), question marks (high growth but low market share), and dogs (low growth and low market share). This analysis can help a company decide where to allocate resources and which products or services to invest in.

Which of the Following Analyzes Business Opportunities According to Market