Data concerning Phung Corporation's single product appear below: Fixed expenses are $991,000 per month. The company is currently selling 8,000 units per month.
Required:
The marketing manager believes that a $23,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work!

Question

Data concerning Phung Corporation's single product appear below:  Fixed expenses are $991,000 per month. The company is currently selling 8,000 units per month.
Required:
The marketing manager believes that a $23,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work!

Quizplus · Accepted Answer

The Answer of Data concerning Phung Corporation's single product appear below:  Fixed expenses are $991,000 per month. The company is currently selling 8,000 units per month.
Required:
The marketing manager believes that a $23,000 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change? Show your work!

Data Concerning Phung Corporation's Single Product Appear Below: Fixed