The main business of the Coca-Cola Company is manufacturing,marketing and distributing concentrate for soda drinks to bottlers in over 200 countries of the world.The corporate scope of the Coca-Cola Company is best described as:
A)A broad product,geographical,and vertical scope
B)A broad product and vertical scope,and a narrow geographical scope
C)A broad geographical scope and narrow product and vertical scope
D)A broad product and geographical scope and narrow vertical scope.

Question

Quizplus · Accepted Answer

The Coca-Cola Company focuses on a narrow range of products (primarily soda concentrates) and operates on a broad geographical scale (over 200 countries), but it does not engage extensively in vertical integration (it mainly produces concentrate rather than bottling or retailing the finished product itself).

The Main Business of the Coca-Cola Company Is Manufacturing,marketing and Distributing