The main advantage of licensing as a means of exploiting an innovation is that the innovator can profit from the innovation without the need to invest in the complementary resources and capabilities required for commercialization

Question

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Licensing allows the innovator to give permission to another company to use their innovation in exchange for royalties or fees, without the need for them to invest in the resources and capabilities required for commercialization, such as manufacturing facilities, distribution channels, and marketing expertise. This can be a more cost-effective way for the innovator to profit from their innovation.

The Main Advantage of Licensing as a Means of Exploiting