Cooperation with lead users is a useful tool of innovation management because:
A)Lead users set the trend for the mass market
B)Due to their price insensitivity,lead users tend to be the most profitable customers
C)Lead users provide both information feedback and revenues that can assist ongoing product development
D)Because lead users are so discerning,they provide both discipline and incentives

Question

Quizplus · Accepted Answer

Lead users provide valuable information about their specific needs and usage patterns that can inform product development. Additionally, they are often willing to pay a premium for products that meet their unique needs, providing both feedback and revenue. This makes cooperation with lead users a valuable tool for innovation management. The other options presented are either untrue or incomplete representations of the benefits of collaborating with lead users.

Cooperation with Lead Users Is a Useful Tool of Innovation