Achieving a differentiation means making your offering unique in a way that makes it more valuable to customers,irrespective of the costs of creating that differentiation.

Question

Quizplus · Accepted Answer

Differentiation does indeed aim to make an offering unique and more valuable to customers, but it must also consider the costs of creating that differentiation. If the costs outweigh the perceived value to customers, the differentiation strategy may not be sustainable or profitable.

Achieving a Differentiation Means Making Your Offering Unique in a Way