Competitive advantage without purposeful activity by a firm-it may arise through it being favored by an external change.

Question

Quizplus · Accepted Answer

Competitive advantage can sometimes arise from external factors such as market or technological changes. A firm may benefit from these changes without actively pursuing them. However, in most cases, purposeful activity by a firm is required to achieve and sustain competitive advantage.

Competitive Advantage Without Purposeful Activity by a Firm-It May Arise