For a resource or capability to be a source of competitive advantage,two conditions must be present: scarcity and relevance

Question

Quizplus · Accepted Answer

Scarcity means that the resource or capability is not easily available to competitors, giving the company an advantage. Relevance means that the resource or capability is important to the company's competitive strategy or the needs of its customers. If both conditions are not present, the resource or capability may not provide a sustainable competitive advantage.

For a Resource or Capability to Be a Source of Competitive