Intangible resources tend to be more valuable than tangible resources because:
A)They are easier to acquire
B)They are cheaper to acquire
C)They are more likely to provide sustainable competitive advantage
D)All of the above

Question

Quizplus · Accepted Answer

Intangible resources, such as brand reputation, intellectual property, and organizational culture, can provide a sustainable competitive advantage because they are difficult to imitate, replicate or substitute. They allow a company to differentiate itself from competitors, reduce the risk of new entrants, and create barriers to entry. In contrast, tangible resources can provide a temporary competitive advantage, but are usually easier to acquire and replicate by competitors.

Intangible Resources Tend to Be More Valuable Than Tangible Resources