A strategic groups consists of:
A)Firms that follow the same generic strategies (e.g.cost leadership or differentiation)
B)Firms within an industry that have similar strategies
C)Firms that occupy the same industry segment
D)Firms that target the same customer groups

Question

Quizplus · Accepted Answer

Strategic groups are composed of firms within an industry that have similar strategies, which can include targeting similar markets, employing similar methods of production, or adopting similar approaches to marketing.

A Strategic Groups Consists Of