The bargaining power of a buyer when negotiating with a supplier is all about relationship management;it does not depend upon the threat of walking away from the deal.

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The bargaining power of a buyer when negotiating with a supplier may depend upon the threat of walking away from the deal, as it may affect the supplier's revenue and profitability. However, relationship management also plays a crucial role in developing a long-term collaborative partnership between the buyer and the supplier. In general, a combination of factors such as the buyer's size, volume, complexity, industry dynamics, and competition can influence their bargaining power during negotiations with suppliers.

The Bargaining Power of a Buyer When Negotiating with a Supplier