When a firm's external environment becomes more turbulent and unpredictable:
A)Strategy becomes an increasingly important in providing direction for the business
B)Strategy becomes based upon intuition rather than analysis
C)Cost cutting becomes a dominant priority
D)Strategy becomes an impossible exercise

Question

Quizplus · Accepted Answer

When the external environment becomes more turbulent and unpredictable, strategy becomes increasingly important in providing direction for the business. This is because the firm needs to be able to adapt to changes in the environment and be proactive in taking advantage of opportunities and avoiding threats. A well-defined strategy can help the firm stay focused and make decisions that are consistent with its long-term goals, even in the face of uncertainty.

When a Firm's External Environment Becomes More Turbulent and Unpredictable